GOOD DESIGN SPEAKS FOR ITSELF BAD DESIGN SPEAKS TO NO ONE
Many years ago, printers used to be two main types of businesses - commercial or book work. Some larger firms such as the one that I used to work for did both, but most of my print time was spent on the commercial side of print, and that included
BUSINESS CARDS & STATIONERY COMPLIMENT SLIPS FLYERS & PROMOTIONAL PRODUCTS SMALL BOOKLETS MENUS
These are still the core areas of design and print for me, always the ones where the message or information must take prority over everything else in the design and be clear and understandable to everyone.
Whatever your print requirements are, good design is essential to the effectiveness of the product. Here we develop design concepts to meet your specific requirements. In doing so though, we always attempt to stay true to some basic principles.
Computer graphics and website based design are of course very important to any modern business, but there are basic design differences between web and print formats and although I work with design for print it is worth mentioning some of the basic differences.
COLOUR - Print uses a four colour print system of Cyan, Magenta, Yellow, K(Key/Black) CMYK. Online colour uses a Red Green Blue RGB system. The two are not cross compatable.
IMAGES - Print uses images of at least 300 dpi (dots per inch) usually for good print resolution. Online graphics use a dpi (dots per inch) display system at a far lower resolution. Most monitors only display at around 72dpi. Images that look great on a monitor will simply be too low a resolution for most print work unless the original file size is large enough. It is the total size of the original file and not the dpi that determines image quality. Without getting too technical, a larger file reduced in size will increase in sharpness, a smaller file increased will reduce in image quality. Typefaces in particular need higher resolution graphics to print properly.
There are many online printers out there today, and although they may be convenient and often very cost effective, you do lose the advice that you once got from taking your work into your local printer. This is particularly important when it comes to what type of paper or card to print your job on as different products can enormously change how an image or typeface looks in print. The wrong type of paper for example can make that careful use of a classic thin bodied typeface a waste of time as the typeface will print poorly upon its surface. Another very important fact to remember is that the colours that you are looking at on your monitor when your print sample is sent to you might actually be slightly different from the printed product's colours. Online colour and print colour use two entirely different methods of mixing colours. Also, some common image file formats used everyday in online graphics such as JPEGS are not designed for text and under inspection reproduce badly - especially if the file is increased in image size. Converting text to a JPEG file format is never a good idea. Always check with the printers that you plan to use for a job what file formats they use too as this can vary a lot from printer to printer. Most commercial printers will not work from a file format like Microsoft Word.
One last word, and a big little word it is - COPYRIGHT. Yes, the internet is full of wonderful images, but someone out there owns them unless they are designated for free public use (and even then there are usually limits on their use). We will only work with images provided by clients who have clear copyright to, or clear written permission to use, the image for their intended purpose. Work is only accepted on the basis that the client accepts full liability for any matters or costs arising from their use of any images supplied for design work.
I am always happy to meet and discuss with clients their print and design requirements. Work is accepted on a pre agreed price for the job with no hidden extras. Payment for design work is 50% of estimated rate in advance with the balance payable on completion of the job.