GOOD DESIGN SPEAKS FOR ITSELF BAD DESIGN SPEAKS TO NO ONE
Tom King Graphic Design is a new business dedicated to returning to the basics of good print design utilising the simple principal building blocks of DESIGN, TYPEFACE and COLOUR for work in print.
My involvement with typography and the role that it plays in design goes back over 40 years to when I completed one of the last "Hot Metal Type" apprenticeships as a compositor. Working with solid three dimensional type gives you a feeling of space and how type fits into it that somehow modern computer graphics just fail to achieve. Yes, on screen computer generated manipulation of typefaces has opened up possibilities in design that I could never have imagined all those years ago, but somehow the beauty and the power of a good typeface within the overall design seems to have taken second place to graphic manipulation technology, and in some cases, sadly forgotten altogether. Another by-product of course of computer aided design is that the ability to stretch and warp a typeface in any direction may to some eyes look interesting, but in doing so the original proportions of the typeface and indeed the type font itself are completely lost.
Here, at Tom King Graphic Design, I want to turn the clock back a little and return to the time when simple and basic design principles were still the most important things and typefaces were used to deliver a clear and memorable message to clients.
Of course, it should never be forgotten by any designer that the client who is paying the money for their services has in the end the ultimate final say on how their design looks. I hope though that both myself and clients share a common liking for clear and pure design formats.